High Net Worth Individuals, or HNWIs, are people with substantial financial assets, typically defined as having liquid assets exceeding $1 million. They often require specialized financial services and investment strategies to manage their wealth effectively. HNWIs play a significant role in the economy, influencing markets and investment trends. Their financial decisions can impact various sectors, from luxury goods to real estate. Understanding the needs and behaviors of HNWIs is crucial for financial advisors and wealth management firms aiming to cater to this affluent demographic.