Gustavo Fring is a fictional character from the television series Breaking Bad and its prequel, Better Call Saul. He is portrayed as a highly intelligent and calculating drug lord who operates under the guise of a legitimate businessman. Fring owns a fast-food chain called Los Pollos Hermanos, which he uses as a front for his illegal activities. Known for his calm demeanor and meticulous planning, Fring is a formidable antagonist in the series. He is involved in the distribution of methamphetamine and is known for his ruthless methods of eliminating threats. His character is played by actor Giancarlo Esposito, who has received critical acclaim for the role.