Gus Fring is a fictional character from the television series Breaking Bad and its prequel, Better Call Saul. He is portrayed as a highly intelligent and calculating drug lord who operates under the guise of a legitimate businessman. Gus owns a fast-food chain called Los Pollos Hermanos, which he uses as a front for his drug distribution network. Known for his calm demeanor and meticulous planning, Gus is a formidable antagonist in the series. He maintains a strict code of conduct and values loyalty, making him both respected and feared in the criminal underworld. His character is played by actor Giancarlo Esposito.