"Guitar Center's King of the Blues" is a guitar competition that celebrates the legacy of blues music. It invites guitarists from various backgrounds to showcase their skills and creativity, with the aim of discovering new talent in the genre. Participants perform original compositions or classic blues pieces, judged by a panel of industry professionals. The competition is part of a broader initiative by Guitar Center to promote music education and appreciation. Winners receive prizes that may include gear, recording opportunities, and exposure within the music community, helping to further their careers in the blues genre.