Grove Collaborative is an online retailer that specializes in eco-friendly household and personal care products. Founded in 2016, the company aims to provide sustainable alternatives to everyday items, such as cleaning supplies, toiletries, and baby products. Customers can shop for a variety of brands that prioritize environmental responsibility and health. The platform operates on a subscription model, allowing users to receive regular shipments of their chosen products. Grove Collaborative also emphasizes transparency, providing detailed information about the ingredients and sourcing of their items. This approach helps consumers make informed choices while supporting a greener lifestyle.