Group buying is a purchasing method where individuals come together to buy products or services at a lower price. By pooling their buying power, participants can negotiate better deals with sellers, often leading to significant discounts. This approach is commonly used for items like electronics, travel packages, and local services. Typically, group buying is facilitated through online platforms that connect buyers with merchants. These platforms allow users to browse available deals, join groups, and make purchases collectively. This model benefits both consumers, who save money, and businesses, which gain increased sales volume and exposure.