GroundTruth is a technology company that specializes in providing location-based data and insights. They focus on helping businesses understand consumer behavior through accurate geospatial information. This data can be used for various applications, including marketing, urban planning, and logistics. The company utilizes advanced analytics and machine learning to transform raw location data into actionable insights. By leveraging this information, businesses can make informed decisions, optimize their operations, and enhance customer experiences. GroundTruth aims to bridge the gap between digital and physical worlds through its innovative solutions.