Gross Operating Income (GOI) is a key financial metric used in real estate and property management. It represents the total income generated from a property before any operating expenses are deducted. This includes income from rent, parking fees, and other services provided to tenants. GOI helps property owners assess the potential profitability of their investments. Calculating GOI is straightforward: simply add all sources of income related to the property. It is an essential figure for investors and property managers, as it provides insight into the property's performance and helps in making informed decisions regarding property management and investment strategies.