The greeting card industry is a sector that produces cards for various occasions, such as birthdays, holidays, and anniversaries. These cards often feature artwork, messages, and designs that convey emotions and sentiments. The industry includes both large companies and independent artists, catering to a wide range of tastes and preferences.
In recent years, the greeting card industry has adapted to digital trends, with many consumers opting for e-cards and online greetings. Despite this shift, traditional paper cards remain popular, as they offer a personal touch that digital options may lack. The industry continues to evolve, balancing innovation with classic traditions.