Green consumerism refers to the practice of purchasing products and services that are environmentally friendly and sustainable. This approach encourages consumers to consider the ecological impact of their choices, such as opting for items made from recycled materials or those that are energy-efficient. By supporting companies that prioritize sustainability, consumers can help reduce pollution and conserve natural resources. The rise of green consumerism has led to increased demand for eco-friendly products, prompting businesses to adopt more sustainable practices. This trend includes the use of renewable energy, reducing waste, and promoting ethical sourcing. Ultimately, green consumerism aims to create a healthier planet for future generations.