The "Great White Way" is a nickname for a section of Broadway in New York City, known for its bright lights and vibrant theater scene. This area is famous for its numerous theaters that host a variety of musicals and plays, attracting millions of visitors each year. The term originated in the early 1900s when electric lights illuminated the streets, making them appear bright and inviting. Today, the Great White Way remains a symbol of American theater and culture, showcasing both classic and contemporary performances that appeal to diverse audiences.