The Great Texas Balloon Race is an annual hot air balloon festival held in Longview, Texas. This event typically takes place in July and features colorful balloons from various pilots competing in races and other activities. The festival also includes live music, food vendors, and family-friendly entertainment, attracting thousands of visitors each year. In addition to the balloon races, the event showcases a spectacular balloon glow, where balloons are illuminated at night, creating a stunning visual display. The Great Texas Balloon Race is a highlight of the summer in East Texas, celebrating the joy of ballooning and community spirit.