Grasse is a town located in the Provence-Alpes-Côte d'Azur region of southeastern France. It is renowned as the world's perfume capital, with a history of perfume production dating back to the 16th century. The town's unique climate and abundant flowers, such as jasmine and roses, contribute to its thriving fragrance industry. In addition to its perfume heritage, Grasse features charming narrow streets, historic buildings, and beautiful views of the surrounding countryside. The town is home to several perfume factories and museums, including the Fragonard Perfume Museum, where visitors can learn about the art of perfume-making and its significance in the region.