The Government Digital Service (GDS) is a unit within the UK government that focuses on improving digital services for citizens. Established in 2011, its main goal is to make government services simpler, clearer, and faster to use. GDS works on various projects, including the development of the official government website, GOV.UK, which provides information and services to the public. GDS also promotes the use of digital technology across government departments. It provides guidance and support to help these departments create user-friendly online services. By doing so, GDS aims to enhance the overall experience for users and ensure that government services are accessible to everyone.