Google Cloud Load Balancing is a service that helps distribute incoming network traffic across multiple servers. This ensures that no single server becomes overwhelmed, improving the performance and reliability of applications. It automatically adjusts to changes in traffic, allowing for seamless scaling as demand fluctuates. The service supports various types of load balancing, including HTTP(S), TCP, and UDP load balancing. By using Google's global infrastructure, it can route user requests to the nearest available server, reducing latency and enhancing user experience. This makes it an essential tool for businesses looking to maintain high availability and responsiveness.