Gold investors are individuals or institutions that buy and hold gold as a form of investment. They believe that gold can serve as a hedge against inflation and economic uncertainty, often turning to it during times of market volatility. These investors may purchase physical gold in the form of coins or bars, or invest in gold exchange-traded funds (ETFs) that track the price of gold. The motivations for investing in gold can vary. Some investors seek long-term wealth preservation, while others may aim for short-term gains based on market trends. Overall, gold remains a popular asset class due to its historical value and perceived stability.