Global Restaurant Chain
A Global Restaurant Chain refers to a network of restaurants that operate under the same brand and offer similar menus across multiple countries. These chains often provide standardized food and service, ensuring customers receive a consistent experience regardless of location. Examples include well-known brands like McDonald's and Starbucks.
These chains typically benefit from economies of scale, allowing them to reduce costs and increase efficiency. They often adapt their menus to cater to local tastes while maintaining core offerings. This strategy helps them attract a diverse customer base and expand their presence in various markets worldwide.