Global advertising refers to the practice of promoting products or services across multiple countries and cultures. It involves creating marketing campaigns that resonate with diverse audiences while maintaining a consistent brand message. Companies often adapt their strategies to fit local customs, languages, and consumer preferences, ensuring effective communication. This approach is essential for multinational corporations like Coca-Cola and McDonald's, which operate in various markets worldwide. By leveraging digital platforms and traditional media, global advertising helps businesses reach a broader audience, increase brand awareness, and drive sales on an international scale.