GiveDirectly is a nonprofit organization that provides direct cash transfers to people living in extreme poverty. By sending money directly to recipients, they aim to empower individuals to make their own choices about how to improve their lives, whether it's for food, education, or healthcare. Founded in 2009, GiveDirectly uses technology to streamline the donation process and ensure transparency. They focus on areas in need, primarily in East Africa, and have been recognized for their innovative approach to poverty alleviation, demonstrating that direct financial support can lead to significant improvements in recipients' well-being.