Gimlet Media is a podcasting company founded in 2014 by Alex Blumberg and Matthew Lieber. It is known for producing high-quality narrative podcasts that cover a variety of topics, including business, culture, and personal stories. Some of its popular shows include StartUp, which chronicles the journey of starting a business, and Reply All, which explores modern life and technology. In 2017, Gimlet Media was acquired by Spotify, a leading music streaming service, to enhance its podcast offerings. The acquisition allowed Gimlet to expand its reach and resources, further solidifying its position as a key player in the podcasting industry.