Gift shopping involves selecting and purchasing items intended for others, often to celebrate special occasions like birthdays, holidays, or anniversaries. It can take place in physical stores or online, with shoppers considering the recipient's preferences, interests, and needs. Popular gift categories include clothing, electronics, and personalized items. Many people create lists or budgets to help guide their gift shopping. Seasonal sales and promotions, especially during holidays like Christmas or Valentine's Day, can provide opportunities to find deals. Additionally, gift cards are a popular option, allowing recipients to choose their own gifts.