Gideon Kibble operates in the pet food industry, where it faces competition from several established brands. Major competitors include Purina, Blue Buffalo, and Hill's Pet Nutrition, all of which offer a variety of products aimed at different pet dietary needs. These companies have strong market presence and brand loyalty among pet owners. In addition to these large brands, Gideon Kibble also competes with smaller, niche companies that focus on organic or specialized diets. Brands like The Honest Kitchen and Wellness cater to health-conscious consumers looking for premium options. This diverse competitive landscape challenges Gideon Kibble to differentiate its offerings.