Georgia Grown is a marketing program designed to promote and support local farmers and producers in the state of Georgia. It highlights the importance of buying locally sourced products, which can include fruits, vegetables, meats, and other agricultural goods. The initiative aims to strengthen the local economy and encourage sustainable farming practices. The program features a recognizable logo that helps consumers identify products grown in Georgia. By connecting consumers with local producers, Georgia Grown fosters a sense of community and encourages healthier eating habits through fresh, seasonal ingredients.