The George Medal is a British award established in 1940 by King George VI to honor acts of bravery and exceptional service in non-combat situations. It recognizes individuals who have demonstrated courage in saving lives or performing heroic deeds, often in dangerous circumstances. The medal is awarded by the Monarch on the advice of the Prime Minister and is one of the highest civilian honors in the United Kingdom. Recipients include members of the public, emergency services, and military personnel who have acted selflessly to help others.