Gentle Monster is a South Korean eyewear brand known for its innovative and artistic designs. Founded in 2011, the company quickly gained popularity for its unique sunglasses and optical frames that blend fashion with avant-garde aesthetics. The brand often collaborates with artists and designers to create limited-edition collections, enhancing its appeal in the luxury market. The brand's flagship stores are renowned for their immersive and artistic retail experiences, featuring elaborate installations and modern architecture. Gentle Monster has expanded its presence globally, attracting a diverse clientele and establishing itself as a leader in the eyewear industry.