Genomic profiling is a laboratory process that analyzes an individual's DNA to identify specific genetic variations. This information can help understand how a person's genes may influence their health, including their risk for certain diseases and how they might respond to various treatments. By examining the unique genetic makeup of a person, genomic profiling can guide personalized medicine, allowing healthcare providers to tailor treatments based on an individual's genetic profile. This approach is particularly useful in fields like oncology, where it can help determine the most effective therapies for cancer patients based on their specific genetic alterations.