Genoa City is a fictional town featured in the long-running soap opera The Young and the Restless. It serves as the primary setting for the show's complex storylines, which revolve around the lives, relationships, and conflicts of its residents. The town is known for its affluent families, business rivalries, and dramatic events. The series first premiered in 1973 and has since become one of the most popular daytime dramas in television history. Genoa City is home to several key characters, including Victor Newman and Nikki Newman, who have become iconic figures in the soap opera genre.