Geno's Steaks is a famous cheesesteak restaurant located in Philadelphia, Pennsylvania. Established in 1966 by Geno Vento, it is known for its iconic bright yellow neon sign and its rivalry with nearby Pat's King of Steaks. The restaurant serves a variety of cheesesteaks, featuring thinly sliced beef, melted cheese, and optional toppings like onions and peppers. Geno's operates 24 hours a day, attracting both locals and tourists. The restaurant's unique ordering system requires customers to specify their choices in English or Spanish. This has contributed to its reputation as a must-visit spot for anyone seeking an authentic Philadelphia cheesesteak.