Genesis Motors is a luxury vehicle division of the South Korean automotive manufacturer Hyundai Motor Company. Established in 2015, it focuses on producing high-end sedans and SUVs that combine performance, technology, and comfort. The brand aims to compete with established luxury automakers like BMW and Mercedes-Benz. The lineup includes models such as the Genesis G80 and Genesis GV80, which are known for their elegant design and advanced features. Genesis Motors emphasizes customer service and ownership experience, offering unique benefits like a comprehensive warranty and complimentary maintenance services.