Genesis Motor is a luxury vehicle division of the South Korean automotive manufacturer Hyundai Motor Company. Established in 2015, it focuses on producing high-end sedans and SUVs that combine performance, technology, and comfort. The brand aims to compete with established luxury automakers like BMW and Mercedes-Benz. The lineup includes models such as the Genesis G70, G80, and G90, each designed to offer a premium driving experience. Genesis Motor emphasizes innovative features, elegant design, and advanced safety technologies, making it a notable player in the luxury automotive market.