Generative Design is a cutting-edge approach in engineering and architecture that uses computer algorithms to create a wide range of design options. By inputting specific goals, such as materials, manufacturing methods, and performance criteria, designers can explore numerous possibilities that they might not have considered. This process allows for innovative solutions that are often more efficient and effective than traditional design methods. The technology behind Generative Design often involves artificial intelligence and machine learning, which analyze and optimize designs based on the given parameters. Companies like Autodesk have developed software that enables designers to visualize and select the best options, ultimately leading to more sustainable and functional products.