A generational cohort refers to a group of people born around the same time who share similar experiences, values, and cultural influences. These cohorts often face common social, economic, and political events that shape their perspectives and behaviors. For example, the Baby Boomers (born approximately 1946-1964) experienced post-World War II prosperity, while Millennials (born approximately 1981-1996) grew up during the rise of the internet. Understanding generational cohorts helps researchers and marketers identify trends and preferences within different age groups. Each cohort, such as Generation X (born approximately 1965-1980) or Generation Z (born approximately 1997-2012), can exhibit distinct characteristics influenced by the historical context of their formative years.