Generation II refers to the second group of individuals born roughly between 1981 and 1996, following the Baby Boomers and Generation X. This generation is characterized by its familiarity with technology, having grown up during the rise of the internet and mobile devices. They are often seen as adaptable and open to change, influenced by significant events such as the September 11 attacks and the Great Recession. Members of Generation II are known for their diverse perspectives and values, often prioritizing social justice and environmental issues. They are also recognized for their entrepreneurial spirit, with many seeking non-traditional career paths. This generation has been shaped by cultural phenomena like Harry Potter, social media, and the globalization of markets.