General Roca is a city located in the province of Río Negro, Argentina. It was founded in 1879 and is named after General Julio Argentino Roca, a prominent military figure in Argentine history. The city serves as an important agricultural and commercial center, benefiting from the fertile lands of the Patagonia region. The population of General Roca is approximately 80,000 residents, making it one of the larger cities in the province. The city is known for its fruit production, particularly apples and pears, and hosts various cultural events throughout the year, reflecting the rich heritage of the area.