General merchandise refers to a wide range of products that are sold in retail stores. This category includes items such as clothing, household goods, electronics, and toys. General merchandise stores aim to provide customers with a one-stop shopping experience, offering various products under one roof. These stores can be found in various formats, including large department stores and discount retailers. Popular examples of general merchandise retailers include Walmart and Target. By offering diverse products, general merchandise stores cater to the needs of different customers, making shopping more convenient.