The Geena Davis Institute on Gender in Media is a research-based organization founded by actress and advocate Geena Davis. Its mission is to promote gender equality in media and entertainment by conducting research on the representation of women and girls in film and television. The institute aims to raise awareness about the impact of media on societal perceptions of gender roles. Through various initiatives, the institute collaborates with industry professionals, educators, and policymakers to create a more inclusive media landscape. It provides resources, tools, and training to help content creators understand the importance of diverse representation and to encourage the portrayal of strong female characters in media.