Gaming influencers are individuals who create content related to video games, often sharing their gameplay experiences, tips, and reviews on platforms like YouTube and Twitch. They engage with their audience through live streams, videos, and social media, building a community around their shared passion for gaming. These influencers can significantly impact the gaming industry by promoting new games, products, and trends. Their opinions often shape the purchasing decisions of their followers, making them valuable partners for game developers and brands looking to reach a wider audience.