Gallery Representation
Gallery representation refers to the arrangement where an artist is officially represented by an art gallery. In this relationship, the gallery promotes and sells the artist's work, often providing a platform for exhibitions and exposure to potential buyers. The gallery typically takes a commission on sales, which can vary depending on the agreement.
Artists benefit from gallery representation as it allows them to focus on their creative work while the gallery handles marketing and sales. This partnership can enhance the artist's credibility and visibility in the art world, leading to greater opportunities for success and recognition.