G.I. Joe is a popular action figure and media franchise created by Hasbro in the 1960s. Originally designed as a toy for boys, G.I. Joe represents a soldier and has evolved into various characters, each with unique skills and backgrounds. The franchise includes animated series, comic books, and movies, expanding its appeal to different generations. The G.I. Joe team is often depicted as a group of elite soldiers fighting against the villainous organization known as Cobra. The characters are known for their teamwork, bravery, and high-tech gadgets, making them iconic figures in American pop culture.