The term "Fujiwara" primarily refers to a powerful family in Japanese history, known as the Fujiwara clan. This clan played a significant role during the Heian period (794-1185), influencing the imperial court and politics through strategic marriages and alliances. The Fujiwara family helped shape the culture and governance of Japan during this time. In addition to its historical significance, "Fujiwara" is also associated with various modern entities, such as Fujiwara Motors, a fictional car manufacturer in the popular video game series Need for Speed. The name evokes a sense of tradition and prestige, linking both historical and contemporary contexts in Japanese culture.