Fruit By The Foot is a popular fruit snack made by General Mills. It consists of a long, thin strip of fruit-flavored, chewy material that is rolled up in a package. Each serving typically measures about three feet in length, allowing for a fun and interactive eating experience. The snack is available in various flavors, often featuring a mix of fruit tastes. Fruit By The Foot is marketed primarily to children and is commonly found in lunchboxes or as an after-school treat. It is known for its vibrant colors and playful packaging, appealing to young snackers.