Fred Franzia is an American winemaker and businessman, best known as the co-founder of Bronco Wine Company. He was born on February 2, 1943, in California. Franzia gained fame for producing affordable wines, particularly the popular Two Buck Chuck, which is sold at Trader Joe's stores. His approach to winemaking emphasizes value and accessibility. Franzia comes from a family with a long history in the wine industry, as his grandfather founded Franzia Winery in the late 1800s. He has been a significant figure in the wine market, advocating for quality wines at lower prices, which has influenced consumer preferences in the United States.