Fraudulent health claims refer to false or misleading statements about the effectiveness of a product or treatment in improving health. These claims often appear in advertisements for dietary supplements, alternative medicines, or cosmetic products, suggesting they can cure diseases or provide miraculous benefits without scientific evidence. Such claims can pose serious risks to consumers, as they may lead individuals to forgo proven medical treatments in favor of unverified products. Regulatory bodies like the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) work to identify and penalize companies that make these deceptive claims to protect public health.