Frankness is the quality of being open, honest, and straightforward in communication. It involves expressing thoughts and feelings clearly without hiding or sugarcoating the truth. People who are frank often value transparency and directness, which can foster trust in relationships. In social interactions, frankness can lead to more meaningful conversations and a better understanding between individuals. However, it can also be perceived as bluntness or insensitivity if not delivered with care. Balancing frankness with empathy is essential to ensure that honesty does not hurt others' feelings.