Frank West is a fictional character and the main protagonist of the video game series Dead Rising. He is a photojournalist known for his resourcefulness and determination, often finding himself in zombie-infested environments. Frank is recognized for his signature baseball cap and camera, which he uses to document the chaos around him. In the first game, Frank is trapped in a shopping mall during a zombie outbreak and must survive while uncovering the truth behind the incident. His character has appeared in multiple sequels and spin-offs, becoming a fan favorite due to his humor and resilience in the face of danger.