Franchise operations refer to the processes and systems that a franchisee must follow to run a business under a franchisor's brand. This includes adhering to established guidelines for marketing, customer service, and product quality. The goal is to maintain consistency across all franchise locations, ensuring that customers receive the same experience regardless of where they are. Franchise operations also involve training and support provided by the franchisor to help franchisees succeed. This can include initial training programs, ongoing assistance, and access to proprietary resources. Effective franchise operations are crucial for the overall success and growth of the franchise network.