Franchise management involves overseeing the operations and performance of a franchise system. This includes ensuring that franchisees adhere to the established brand standards, operational procedures, and marketing strategies set by the franchisor. Effective franchise management helps maintain consistency across all locations and supports franchisees in achieving their business goals. Additionally, franchise management encompasses training and support for franchisees, as well as monitoring financial performance. It often involves regular communication between the franchisor and franchisees to address challenges and share best practices. Successful franchise management contributes to the overall growth and sustainability of the franchise brand.