Framing techniques are methods used in communication and media to shape how information is perceived. By emphasizing certain aspects of a story while downplaying others, these techniques can influence public opinion and emotional responses. For example, a news report about a protest might frame it as a "peaceful demonstration" or a "violent riot," leading audiences to interpret the event differently. In advertising, framing techniques are often used to highlight the benefits of a product. For instance, a car commercial might focus on safety features to appeal to families, while another might emphasize speed and performance to attract car enthusiasts. This strategic presentation helps shape consumer perceptions and choices.