The FrameWorks Institute is a nonprofit organization focused on improving public understanding of social issues. It conducts research to identify effective communication strategies that can help organizations convey their messages more clearly. By analyzing how people think about complex topics, the institute aims to shift public perceptions and foster informed discussions. Through its work, the FrameWorks Institute provides tools and resources for advocates, policymakers, and communicators. It emphasizes the importance of framing messages in ways that resonate with audiences, ultimately seeking to influence public opinion and drive social change on issues like healthcare, education, and environmental policy.