Forrester Research is a leading global research and advisory firm that provides insights and analysis on various industries, including technology, marketing, and customer experience. Founded in 1983, the company helps businesses make informed decisions by offering research reports, consulting services, and data-driven recommendations. The firm is known for its rigorous methodologies and extensive market research, which cover trends and best practices. Forrester's work often focuses on the impact of digital transformation and the evolving relationship between businesses and their customers, making it a valuable resource for organizations looking to enhance their strategies and operations.